most used whiteboard video software used in tv commercials

In other words, in order to truly captivate your audience, your story and process should really “come alive.” A whiteboard style video really isn’t going to be a timely or effective use of your marketing budget in 2020 and beyond.Īn explainer video should be more dimensionalized and visually compelling versus something that looks like a flat presentation on a whiteboard. That’s the kind of work you’ll see in our portfolio, and it’s the kind we recommend. They are still useful for making a long talk more visually compelling or if you need a cheap way to produce a collection of support videos, but they will fall short if intended to function as a top of the funnel explainer video about who your company is and how it’s different.Ī more effective approach is producing custom-made motion graphic videos. īut since then, they have been overused and are outdated in many respects.

They became popular in 2007 when UPS did a series of commercials using this style. One type of video you may have come across over the years is the whiteboard video. Having been in the business of explainer videos for over 9 years, we’ve experienced the evolution of the industry and have seen many animation styles come and go.

Most used whiteboard video software used in tv commercials